Authenticity isn’t just a buzzword—it’s a strategy. In this refreshingly honest session, Clayton Farris (IG: @claytonferris / TT: @claytonferris4ever) walks through the ways he creates content that resonates by staying grounded in what matters most: truth, humor, and connection. Expect tangible insights into his creative process, filming setup and time management that keeps him showing up for both his audience and himself.